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Saving Articles a.k.a. Steam on the Water
When I travel, I catch up on my magazines. I set out with a stack of tucked-away titles carefully pocketed in my carry-on, and I grab a coffee or a raw juice in the airport, settle into my airplane...
View ArticleWhat Makes Something Go Viral?
Remember the way high school gossip traveled? You heard about someone breaking up with his girlfriend, or a girl that went too far with a guy, or someone who cheated on a test. Dirty little secrets...
View ArticleFine Print
The credit card charge was higher than I had expected, and so I called the company to find out what was up. “Oh, it’s in the contract you signed,” the phone representative said. Really? I saw $29.95...
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My Writers Workshop
They sat on chairs and couches in my living room, ready to read and hear feedback on their work. Their incredible work. Lines of prose and paragraphs that build to a story, to a peak, to a pinnacle, to...
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The Last Workshop
Tonight is the last time my fall 2014 writers workshop will gather to share words, offer feedback and encouragement, and feel a part of something meaningful and focused. I have a surprise for each...
View ArticleGrassroots Marketing: Straight No Chaser
The first thing the guys from Straight No Chaser said on stage last night at their Detroit concert was to encourage the packed Masonic Temple crowd to take photos and videos of the concert and post...
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The Power of the Spoken (Written) Word
“Out of your mouth, printed.” That’s the way my father has always cautioned me on thinking before I speak – and the power of what you put out into the world. It’s what my Grandma Sarah used to say to...
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Sharing Stories
“If you just focus on the product, people will tune out. You have to share stories.” ~ David Hendrickson, founder of apparel company Hendrick & Co., who kicked off his brand-building with a...
View ArticleJust Because It’s There: SnapChat
Over the weekend, I listened to the dynamic Nikki Sunstrum, social media director at the University of Michigan who truly knows her stuff. She was a bit tough in her delivery but offered tons of great...
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Understanding Your Customer
She’d laid out jump ropes wrapped around a high bar, Bosu balancing platforms, hand weights and weighted balls. The second-floor exercise deck near the track at the YMCA was outfitted with every toy...
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